"Bar/Nightclub Management & Marketing
101 Ways To Make The Cash
by industry guru, Ray Ford, this powerful tool
takes you step by step through the business renewal process. We
feel it's one of the most complete packages of its kind in the
business! A mini college course for food & beverage managers packed with real
world specifics.... tailed information that will
help you to become more successful in "Managing Your
Environment" and.... "Making The Cash
"Traffic & sales don't begin when the doors open for
business. Success begins with a well-oiled machine that's
totally prepared to handle the traffic AND create sales
once the doors open."
"Labor is not just a number or
% to shoot for. It's also a human resource you can manage to
maximize sales & service." Ray Ford.
I - "Tuning Up The Money Machine - Getting Ready Fro Success"
& sales don't begin when the doors open for
business. Success begins with a well-oiled machine
that's totally prepared to handle the traffic &
create sales once the doors open. We take you through
the three major steps of business renewal:
"Where Do I Stand?" "Where Am I Going?" & "How Do I
Highlights: Tips on how to create a step-by-step
business renewal program designed to increase
traffic & sales... turn your business into a
sales action plan that includes all the elements of operations & marketing;
Creating a Super Bowl winning gamelan using all your
resources; Results: Maximum $$$ return for your team
effort - all the formulas A to Z... and much
more. Detailed input on getting your business
ready for success!!
II - "The Ultimate
How to: Develop a six-month promotions & marketing program A to Z; Designing promotions that work;
Tips on how to organize & manage promos, get
your staff motivated
Examples on how to effectively
use the nine basic types of
advertising (including the
Internet)...and much more.
Over 30 Traffic & Sales Building Promotions - Each promotion is detailed & easy to
follow from A to Z. Each is designed to help you make the cash register ring!
Promotions for each month, most holidays.
Enough promos here for practically every occasion. Now, you can plan your
Promotions Calendar for an entire year! 118 pgs. Worth the price of
the whole package all by itself!
III - "Managing
Personnel For Profit"
"Labor is not just a number or
percentage to shoot for. It's
also a human resource to be
managed to create maximum sales
& service." Ray Ford.
Tips on how to improve your
business operation at all levels
by using proven personnel
techniques to upgrade staff,
improve service, create new or upgrade your existing policies, programs. Includes:
functions/responsibilities: Manager's daily checklists; The manager coach, the concept of team building;
Alcohol awareness manual, & much more....
The Complete Personnel Policy Manual.
How to create recruiting
ads that work;
Helpful tips on interviewing. What questions to ask...
what not to
Evaluating employees -guidelines on how to spot winners & losers; The manager as a trainer, nine-step training method, how to instruct; Complete
outlines that can be customized
top meet your specific needs;
10,000 people have purchased these books or attended seminars
based on their contents.
IV - "Creating A Business Plan For Financing"
We all know how difficult it can be to get financing for a new project or an upgrade. Yet, everyday, businesses are getting the financial assistance they need. We can help. We know what investors & bankers are looking for.
"Creating A Business Plan For Financing"
gives you powerful tools, practical examples & proven formulas needed to prepare a
professional business plan that will impress your lender. Includes budget models, how to
list improvements, how to estimate sales & more..
YOU CAN'T BEAT THE PRICE -
You'll gain scores of proven skills... techniques you can begin to use the day you read the book. Learning just one new way to make the cash register ring will pay for the cost of this book many times over.
"Bar/Nightclub Management & Marketing - 101 Ways To Make The Cash Register Ring!" - Available on CD-ROM in the universal Adobe .PDF e-book format. That means you can easily read it on your computer and conveniently print out any section or form you like as dictated by your needs.
THE E-BOOK FORMAT MAKES READING A SNAP!
Ever try to print out a chapter or a great new form you found in a printed book? Well, it's simple with our revolutionary e-book format. All 350 + pages are catalogued & placed in your own Manager's File Cabinet. Instead of flipping through pages to find your favorite section or form, just click on a link & you're there.... and, you can print out any part you want with just a click as well.
About the author:
guru, Ray Ford, is a 30 year Hospitality Industry veteran.
During his career, he was a club DJ, a corporate trainer, VP
of Marketing & Entertainment & a food & beverage
As a top
industry consultant, Ray has worked for the Who’s Who of the
Hospitality Industry on over 100 projects. He has helped
clients to build, open & operate over 50 concepts in hotels,
restaurants, bars & nightclubs.
Mr. Ford's clients, large & small, have come from over 40
states, Australia, Canada, Mexico, the Virgin islands, UK, the
Mr. Ford has been affiliated
with Nightclub & Bar magazine for over 20 years.
Ray is a
frequent contributor to the magazine. His feature articles on
"Managing Your Environment" are legendary.
founding member of the Nightclub & Bar Advisory Board,
He has conducted numerous seminars
& workshops at it's trade shows that are based on excerpts
from his best selling book..
a lifetime of experience, Ray Ford
is recognized as an authority on food & beverage operations,
marketing & training.
more information about this 4-part best seller,
continue reading here: